When it comes to attracting and engaging current and future customers, high-quality content is crucial to building trust and long-term relationships.
Content marketing allows you to tell your business’s unique story, showcasing your expertise and reaching customers at various points of their buying journey. When done well, content can position a brand as an industry influencer and a trusted resource.
On July 16 at 3 p.m. (ET), join leading content experts to learn content marketing strategies and tips during a free live webinar as a panel of B2B experts dive into best practices for content strategies. Topics of discussion will include how to deeply understand your target market and their challenges, identifying opportunities for new marketing programs, and sharing actionable takeaways to help build connections and drive trust with customers.
Casey Cornelius, head of content and client services at CredSpark. Cornelius helps clients think about creative and interesting ways to leverage interactive content to achieve multiple goals, all in service of creating deeper and better connections with audience members.
Melissa Mattoon, a content and creative strategist with over 12 years of experience bringing content marketing initiatives to life in both agency and in-house settings. As a senior strategist at studioID, she spearheads strategy for B2B clients looking to differentiate themselves in competitive markets through engaging, audience-driven content. Previously, Mattoon led brand content at the climate tech startup, Arcadia, and served as senior producer for POLITICO’s brand studio, where she led award-winning content campaigns targeting influential audiences interested in politics, policy, and innovation.
Stefanie Croley, the project manager for Amplify, the custom content studio owned by Annex Business Media, Canada’s largest B2B publishing company, and parent company of On-Site Magazine. Croley has more than a decade of experience in creating exceptional content across such industries as agriculture, emergency services, retail business, manufacturing, and more. A journalist by trade, Croley is passionate about connecting audiences with valuable and reliable information, and communicating brand messages to promote trust, preserve integrity and increase visibility.
link
