Marketing Approach Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity admin May 26, 2025 Dataset collection and experimental environment This study employs an online experiment to...Read More Customer Orientation Enhancing value cocreation orientation in service innovation: a new service development and service design integrated process admin February 10, 2025 ‘NSD and Service Design Integrated Process’ proposition Before relating the NSD and...Read More
Customer Orientation Enhancing value cocreation orientation in service innovation: a new service development and service design integrated process admin February 10, 2025 ‘NSD and Service Design Integrated Process’ proposition Before relating the NSD and...Read More