July 21, 2024

India: LS Digital, a top digital transformation company, restructured to boost global growth and create a dynamic digital environment for client advancement. This shift focuses on using digital tools to develop innovative business strategies and reflects the company’s dedication to pioneering change under the motto #ChallengeTheNow.

This initiative unites LS Digital, Langoor, f1studioz, and Social Panga to offer efficient solutions and promote collaboration in India and globally. Prasad and the dedicated founders, including Venu & Girisha from Langoor, Gaurav & Himanshu from Social Panga, Santosh & Dhayan from f1studioz, are now co-founders driving success in their roles. Designating each as co-founders underscores unity in the group.

Prasad Shejale

Speaking about this transformation and considering recent expansions, Prasad Shejale, Founder and CEO of LS Digital, stated, “We are excited to introduce a new organizational structure for the LS Digital group, aimed at enhancing our efficiency and fostering better teamwork. This structure is built on our 6-pillar DBT framework, leading to the formation of seven unique Business Units (BUs), each focusing on a crucial aspect of our business.”

Each business unit highlights group companies’ strengths backed by Group-level functions, ensuring LS Digital offers integrated solutions aligned with its vision.

Commenting on the team structure, Prasad further added, “Our new organizational structure focuses on six verticals of Excellence, supported by Growth and Enabling functions. This structure will drive our strategic initiatives, support our growth objectives, and ensure seamless integration across the group. Moreover, our individual skills and entrepreneurial passion are utilised at the group level, fostering integration and collaboration.” This streamlined approach fosters better collaboration, eliminates inefficiencies, and empowers teams at LS Digital to innovate and achieve exceptional results.

Key structural changes include:

Anand Bhadkamkar, Chief Finance Officer (CFO) will take on the additional responsibility as Chief Operations Officer (COO), supported by: 

  • Girisha Gowda, Co-founder;Chief Operational Excellence Officer (COEO) in addition to his current responsibilities at Langoor; Girisha will drive operational excellence, across LS Digital group.
  • Anshuman Misra, Chief People Officer (CPO); will lead the HR function at the group; driving strategic people goals. 
  • Shantanu Bhattacharya, Executive Vice President, Integrated Digital Solutions (IDS); will lead Integrated Digital Solutions team, helping group clients build & execute DBT strategy to drive business growth, customer experiences, and digital ROI. 
  • Hrishikesh Karve, Executive Vice President (EVP) – Finance, overseeing group finance function, in addition to his current responsibilities of overseeing legal, IT and admin functions at LS Digital. 

Rupak Ved, will drive the Growth initiatives across the Groupas Chief Business Officer (CBO), supported by: 

  • Anuraj Gupta, Executive Vice President – Growth, India and MEA, will lead growth for India & MEA for the entire group.
  • Sudhindra CN, Executive Vice President – Growth & Strategy, will lead the strategy for growth across the group.
  • Pawan Wankhede, Managing Director, UK, will be responsible for building our presence in UK & Europe.

Venugopal Ganganna (Venu) will take over the role as Co-founder;Chief Innovation Officer for the group in addition to his current responsibilities of mentoring the leadership team at Langoor Digital. 

The 6 verticals of our DBT framework, and will be delivered through the following Business Units

    • Creative: Led by Himanshu Arora asCo-founder;Chief ExecutiveOfficer – Creative
    • Creative: Led by Gaurav Arora as Co-founder; Chief Creative Officer & Chief Operations Officer – Creative.
    • LS Creative: Ledby Manesh Swamy asManaging Director & Chief Creative Officer – LS Creative.
    • CX: Led by Saurabh Das as Chief Executive Officer – CX
    • Data & Insights: Led byVinay Tamboli asChief Executive Officer – Data & Insights
    • Media: Led by Maanesh Vasudeo as Chief Executive Officer – Media
    • Tech and Innovation: Led by R. Sridhar as Chief Executive Officer – Tech& Innovation.
    • UI / UX: Led by Santosh Shukla as Co-founder;Chief Executive Officer – UI / UX
    • UI / UX Design: Led by Dhayan Kumar as Co-founder; Chief Design Officer – UI / UX.

 This newly designed corporate structure underscores excellence and strategic growth, positioning LS Digital as an industry leader as it continues to innovate within its Digital Business Transformation framework.


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