Pin your way to startup success with Pinterest strategies that work!
The digital landscape is always evolving, and startups looking to grow quickly and efficiently should not miss out on what Pinterest can offer. With over 518 million monthly active users worldwide, Pinterest captures nearly 9% of global social media traffic. Even more impressive, 80% of users actively search for new products, and 77% use the platform to plan purchases.
Unlike other social media platforms, Pinterest operates as a visual discovery engine, enabling businesses to reach an audience with high purchase intent. So, how can your startup leverage Pinterest to boost growth and revenue? Let’s dive into seven straightforward, actionable strategies designed to help your business thrive on Pinterest in 2025.
Create branded visuals
Pinterest thrives on beautiful, eye-catching visuals. Consistent, high-quality branding is crucial to building trust and recognition on the platform. When your Pins reflect your brand’s identity, users are more likely to engage and remember you.
How to get started:
- Design templates that align with your brand’s colors, fonts and logo.
- Focus on vertical images (2:3 aspect ratio) for better visibility.
- Ensure every Pin feels cohesive with your overall branding.
Why it matters: Startups often operate in competitive spaces, and strong branding helps you stand out. When users emotionally connect with your brand, they’re more likely to engage, share and come back for more.
Tap into Pinterest Predicts
Every year, Pinterest releases “Pinterest Predicts”—its trend forecast—offering insights into what’s likely to appeal to users. For instance, themes such as “Primary Play” and “Fisherman Aesthetic” are predicted to resonate with audiences in 2025. Aligning your content with these trends can put your business ahead of the curve.
How to get started:
- Identify the latest trends that align with your niche using Pinterest Predicts.
- Create Pins and boards that incorporate these trends.
- Use Canva or similar tools to design aesthetically aligned visuals.
Why it matters: Staying relevant is one of the biggest challenges for startups. By embracing trends, you’re showing potential customers that your brand is current and creative, which builds trust and increases visibility.
Focus on evergreen content
Unlike other platforms where content fades quickly, Pinterest Pins can drive traffic for months or even years. Tailwind’s data reveals that more than 60% of Saves on website-linked Pins are from Pins longer than a year old, while over 40% are from Pins older than two years. This longevity makes it an excellent platform for startups with limited time and resources.
How to get started:
- Develop high-quality, timeless content such as tutorials, how-to guides and infographics.
- Optimize Pin titles and descriptions with SEO-friendly keywords.
- Refresh the visuals of your high-performing Pins periodically to keep them engaging.
Why it matters: Evergreen content works for you long after it’s posted. For startups juggling multiple priorities, this means less time creating new content and more focus on growing other parts of the business.
Leverage Pinterest ads
Pinterest’s advertising options, such as promoted Pins, carousel ads and video ads, are powerful tools for startups. With advanced targeting capabilities (e.g. user interests, keywords and demographics), you can reach users who are most likely to engage with your content and convert into customers.
How to get started:
- Start with a small budget by testing different ad formats, such as video or carousel ads.
- Promote high-performing organic Pins to expand their reach.
- Target act-alike audiences to reach users with similar interests to your current followers.
- Monitor performance through Pinterest’s analytics tools to fine-tune your campaigns.
Why it matters: Startups often have limited budgets, and Pinterest ads allow you to get the most out of every dollar. By connecting with users who already have high purchase intent, you can maximize your return on investment (ROI).
Leverage AI and automation features
Pinterest’s AI-driven features, like its Performance+ suite, make campaign management easier and more effective. For startups with limited resources, automation can simplify marketing efforts and free up time for other priorities.
How to get started:
- Experiment with automated campaigns to streamline setup.
- Leverage AI-driven optimization to improve campaign performance without constant manual adjustments.
- Analyze results through Pinterest’s analytics tools to refine strategies based on data insights.
Why it matters: Automation reduces the workload for startups, allowing you to focus on growth while still running effective marketing campaigns. It’s a smart way to get professional results with minimal effort.
Engage with Group Boards and Pinterest Communities
Group Boards are collaborative boards where multiple users can contribute Pins on specific themes or niches. Meanwhile, on Pinterest Communities, users with shared interests can connect and discuss topics. These spaces allow startups to collaborate with like-minded users and reach a broader audience.
How to get started:
- Join niche Group Boards that align with your business.
- Share your Pins and actively engage by commenting or saving others’ content.
- Create your own Group Board and invite contributors to collaborate.
Why it matters: Startups often struggle to gain visibility when starting with a small following. Group Boards give you access to established audiences without heavy investment in ads, while active engagement builds relationships and opens doors for collaborations.
Maintain a consistent posting schedule
Like on any other visual marking platform, showing up regularly is as important as having great content. A consistent posting schedule keeps your brand visible and signals to Pinterest’s algorithm that your account is active.
How to get started:
Why it matters: Regular activity helps startups stay relevant, build momentum and ensure their content reaches more users. It’s a low-effort way to make sure your brand stays top of mind.
Pinterest vs. Instagram: Why Pinterest wins for startups
You might ask: Can’t I just use Instagram to market my startup, given that it seems to be much more popular than Pinterest? While both Pinterest and Instagram excel in visual marketing, they cater to different user behaviors and business needs:
- User intent: Pinterest users are in a discovery and planning mindset, actively searching for ideas and products. In contrast, Instagram users focus more on social engagement.
- Content lifespan: Pinterest Pins remain relevant for months or years, while Instagram posts have a shorter lifespan, requiring constant updates.
- Traffic generation: Pinterest excels at driving website traffic through direct links on Pins. Instagram relies on bio links and Stories for external traffic, limiting its effectiveness for startups seeking immediate conversions.
- Searchability: Pinterest operates as a search engine, making content easily discoverable through keywords, while Instagram’s search functionality is more limited.
Wrapping up: Pinterest is a crucial marketing platform for startups
As digital marketing trends evolve, Pinterest will continue to be an essential growth tool for startups in 2025. Its unique combination of high purchase intent, long-lasting content and cost-effective advertising makes it indispensable for startups aiming to scale. By embracing Pinterest’s tools and strategies, you can create meaningful connections with your audience and drive sustained growth.
Looking ahead, visual marketing will only become more important. Platforms like Pinterest, with their innovative tools and user-centric designs, are likely to play a central role in shaping how businesses connect with consumers. Startups that embrace Pinterest now will not only gain a competitive edge in 2025 but also lay the groundwork for sustained growth in the years to come.
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