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“We are a customer-first organization.”
“Customers are the single most important part of our business.”
“We...
Introduction
To survive within the fiercer competition environments, service firms are increasingly realizing the...
Newswise — Researchers from St. Edward’s University, University of Mississippi, and University of Texas...
Assistant Professor Chris Nelson co-authored research in Industrial Marketing Management on how salespeople should...
We know intuitively that diversity matters. It’s also increasingly clear that it makes sense...
Introduction
Branding has been considered as one of the most successful strategies of the...
Introduction
Small and medium enterprises (SMEs) are the levers of economic growth in developed...
Many companies pay lip service to being customer-centric, but don’t actually put it...
