April 21, 2024



Paulig aims to become one of the fastest growing profitable food & beverage companies in Europe and a sustainable frontrunner in the industry. To achieve this goal and to accelerate growth, Paulig has renewed its strategy, placing consumers and customers at the center, and plans to align its organizational structure with the new growth strategy.  

The planned structure will allow Paulig to optimize resource allocation, reinforce critical capabilities, establish clearer responsibilities, and ensure clarity and speed in decision-making in a matrix organization, ultimately allowing the company to grow faster. Due to the planned organizational structure renewal, Paulig is initiating change negotiations. The reason for change negotiations is not to reduce headcount at company level. 

The planned organization will merge the current three business areas into two: Branded Business Area and Customer Brands Business Area. In addition, Paulig continues to have global Business Functions that support both Business Areas. 

Over the past five years Paulig has undergone a major transformation, and we are now a growing international food & beverage company with strong brands and a successful private label business. The planned structure will align group structure with our new growth strategy and enable allocating the resources more optimally in the organization. It will enable our long-term growth and new capabilities and create value for our customers, consumers, employees and owners”, says Rolf Ladau, CEO of Paulig. 

Due to the planned organizational changes, Paulig has today initiated group-wide change negotiations affecting Paulig’s office and managerial personnel. The reason for change negotiations is not to reduce headcount at company level. However, planned changes may lead to changes in roles and the discontinuation of certain positions. The potential redundancies are expected to be maximum 64 office or managerial employees globally. Paulig plans to implement the new organization starting from June 1st, 2024. 

Paulig has approximately 2,300 employees in 13 countries in Europe.  

Changes in Paulig Leadership team 

The planned changes in the organization will have an impact on the structure and composition of the Paulig Leadership team. Effective June 1, 2024, the Leadership Team will consist of the following members: 

  • Rolf Ladau, President and CEO (Finland)  
  • Lenita Ingelin, SVP, Branded Business Area (Sweden)   
  • Henrik Samuelson, SVP, Customer Brands Business Area (Sweden)  
  • Mariell Toiger, CMO, as of 1st of April (Estonia)  
  • Thomas Panteli, SVP, Supply Chain & Sourcing (Denmark)  
  • Kaisa Lipponen, SVP, Sustainability, HSE & Communications (Belgium)  
  • Juha Väre, CFO, Finance, Strategy & IT (Finland)  
  • Anu Pires, SVP, People & Culture (Finland)  
  • Sarah Tähkälä, SVP, Legal (Finland)   

Due to the changes, Arnauld Demoulin is leaving his position as the SVP Customer Brands to pursue new opportunities outside the company. His last day at Paulig will be 31st of May, 2024.  

On behalf of Paulig Leadership team, I would like to thank Arnauld for his strong contributions to the growth of Paulig and his leadership in driving our Customer Brands business forward. We wish him all the best for his future endeavors”, says Ladau.  

Media contact requests:   
[email protected]

About Paulig:  

Paulig is a family-owned food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty; coffees, Tex Mex, World Foods, spices and snacks. The company’s brands are Paulig, Santa Maria, Risenta, Poco Loco and Zanuy. Paulig’s sales amounted to approximately EUR 1,2 billion in 2023. The company has 2,300 passionate employees in 13 different countries working on our purpose For a life full of flavour.  www.pauliggroup.com   




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